CADILLAC AND DEER VALLEY RESORT ANNOUNCE PARTNERSHIP
DEER VALLEY RESORT, PARK CITY, UTAH (December 5, 2011) – Deer Valley Resort is pleased to announce that Cadillac has been named the official vehicle of the award-winning resort. Cadillac, which has produced luxury automobiles since 1902, will provide a fleet of more than 30 of its Escalade and SRX models to serve as guest transportation shuttles and marketing vehicles for the next three years.
"We are thrilled about our new partnership with Cadillac," says Coleen Reardon, resort director of marketing. "Cadillac is a perfect brand association with Deer Valley. We're one of the top resorts in the ski industry and they are one of the top luxury brands in the automobile industry. Cadillac will provide vehicles for all of our guest transportation needs which include lodging shuttles, marketing vehicles and courtesy vehicles. We'll also have a few automobiles on display around the resort so that the public can appreciate the cars and learn more about them. You'll see Cadillac on our website, social media pages, trail maps and more. The partnership also provides us with great cross-marketing and promotional opportunities both locally and nationally, good for both Cadillac and Deer Valley."
"Establishing a partnership with Deer Valley Resort simply made sense to Cadillac. Both organizations strive to deliver luxury and one-of-a-kind experiences," said Don Butler, vice president of Cadillac Marketing. "We have no doubt that while at Deer Valley, an already deluxe experience will be enhanced as customers are transferred in an elegant and highly capable Cadillac vehicle."
For more information on the Deer Valley Resort/Cadillac sponsorship or to arrange an interview, please contact resort Communications Manager, Emily Summers at 800-424-DEER (3337) or 435-645-6522, or visit deervalley.com or media.cadillac.com.
For a remarkable five years running, Deer Valley is honored to be named the #1 ski resort in North America by the readers of SKI Magazine in 2012